THE
PROBLEM

Vita is a strong household brand known for its sweetened RTD drinks. Therefore, when it comes to No Sugar Tea, Vita is not in consumers’ consideration set. So, how can we shape consumers consideration set to include Vita No Sugar Tea?

THE
SOLUTION

Craft a TVC that highlights the authentic enjoyment consumers can experience with Vita No Sugar Tea, dedicated to bringing out the most real tea flavour with its real tea leaves and cold brew process.