MANULIFE

ARE YOU WILLING…?



THE
PROBLEM

The launch of Voluntary Health Insurance Scheme (VHIS) offered an unprecedented opportunity and created fierce competition within the insurance sector to push similar certified plans to Manulife, simultaneously.


THE
SOLUTION

Break through the clutter and build brand salience by dominating all online searches and conversations and provoke the need to purchase while reinforcing Manulife’s health expertise with thought-provoking data.





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THE
WORK



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