Shanghai Disneyland

Toy Story Land



THE
PROBLEM

Shanghai Disney Resort launched their first new land, Toy Story Land, after its official opening. However, people in China are unfamiliar with Toy Story.


THE
SOLUTION

We reminded the affinity our audience has with toys while growing up, and leveraged on the scale of toys in Toy Story Land to invite visitors to immerse themselves in a world of toys.





Up Next

THE
WORK



the intro  |  the work  |  the people  |  the cabinet  |  contact