Tmall

11th Singles Day 2019



THE
PROBLEM

There are too many ecommerce shopping festivals in a year that 11th Singles Day is starting to lose its magic. Less and less consumers remain excited about the festival that is focused on shopping promotions.


THE
SOLUTION

We redefined Singles Day as an inspired lifestyle and social cultural event, highlighting how it is not just about discounts but a time when every single wish, no matter from who, can come true.





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THE
WORK



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