Simone joined mcgarrybowen in 2015 and since then, mcgarrybowen has turned from an unknown name to an award-winning agency in Greater China.
mcgarrybowen Shanghai has been named top 3 China agency in Campaign Brief ‘The Works’ and top 10 hottest agency in China in the Campaign Brief rankings. While Hong Kong agency is being crowded as the fastest growing agency. Between them, they have won numerous local and international awards including at Cannes, Spikes, One Show, LIA, Warc and Effies.
Prior to joining mcgarrybowen, Simone spent 17 years at FCB, Hong Kong, Shanghai and San Francisco. From Account Executive, to Regional Account Director to Managing Director. She then moved to DDB and held the role of Group CEO for both Hong Kong & Guangzhou operations. Under her leadership, DDB was the most awarded agency in both creativity and effectiveness; most notably, winning 3 Grand Effies in a row from 2012-2014.
Simone has had a consistent track-record in creating success for agencies and clients - she was recognized as one of the top 5 agency heads in Greater China by Campaign in 2012 and 2013 consecutively. She has served on the Juries for Cannes Creative Effectiveness, Spikes Effectiveness, Asia Pacific & Greater China Effies.
Guiding her to the top has been the simple belief that an amazing agency culture yields the best, most effective client solutions.