THE
PROBLEM

Manulife revolutionised the category with a first-in-market concept in 2015 with ManulifeMOVE, a customer rewards program that rewards you for every move you make. In 2019, we needed to find fresh new avenues to brand build MOVE, and to attract and engage new MOVErs.

THE
SOLUTION

Create ManulifeMOVE’s very own full experiential booth with mini games designed to let our audience experience how being active can be easy and fun. And gain maximum exposure by partnering up with 2 of Hong Kong’s largest events of the year, IRIS and BAM.