KOTEX

HUGGABLE BEAR



THE
PROBLEM

Kotex wanted to tell its audience that ComfortSoft is by far its most comfortable product but simply saying it is not going to be persuasive enough in the market.


THE
SOLUTION

We created a soft toy that is made of the same product material to let customers experience how comfortable Kotex pads are.



RESULTS

REACHED 1/3 OF FEMALE POPULATION IN HONG KONG ACROSS MEDIA CHANNELS





SPARKED REQUESTS THAT EXCEEDED TARGET BY


223x




BOOSTED VALUE SHARE BY


44%


OVERTOOK CLOSEST COMPETITOR FOR 1st TIME







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THE
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