Intel

Athena Campaign



THE
PROBLEM

Intel launched Project Athena, an innovation program that advances laptop experiences to the next level. However, the changes are invisible to consumers that they can’t tell the difference between the new generation of experiences with the existing.


THE
SOLUTION

We produced a film to create awareness and stimulate audiences’ interest by demonstrating how Intel has redefined the laptop experience, empowering you to thrive and speeding up dreams.





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THE
WORK



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