Catherine Chen

Director of Strategic Planning

Biography

In her 20+ years advertising life, from local, to regional, to Global leadership, Catherine left her footprints in Hong Kong, China (Beijing, Shanghai, Guangzhou), US, and Switzerland.

Clients she handled were mostly MNC brands from different categories including Cartier, Dell, Shell, Reckitt Benckiser, P&G, Unilever, MeadJohnson Nutrients, and GSK.

Catherine has deep insight in diverse markets, diligent with strong leadership, influencing and communication skills. Under her leadership in 2010-2014, agency transformed the MJN business in China and lift them from #3 to #1 in the market.

Catherine recently joined mcgarrybowen Hong Kong as Director of Strategic Planning to lead the planning team as well as grow and build agency with her energy and passion.