Alzheimer’s Disease Awareness Communication

Fading Font



THE
PROBLEM

China has the highest number of Alzheimer’s sufferers in the world because there is a lack of knowledge and very few seeking treatment until it is too late.


THE
SOLUTION

We created the Fading Font, to raise public awareness of Alzheimer’s and give a sense as to what it’s like to live with a disease that robs you of your precious memories.





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THE
WORK



the intro  |  the work  |  the people  |  the cabinet  |  contact